Users will soon have a fresh option that permits them to lessen the amount of AI-made content appearing in their feeds. This move comes as the service disclosed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale launch. This development comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for substandard, factory-style content that is frequently absurd or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, including AI artwork to educational videos, and we want to provide users the ability to see more or less of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its app identified as artificially created. In total, over 100 m pieces of content are submitted to the service each day, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the amount of artificial media they view by using the topic control feature in the platform and selecting the AI content topic. Other topics that are already be modified under the setting include news, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules mandate creators to tag “realistic” AI-made content, and it forbids dangerous fake videos of public figures or emergencies. Any realistic AI video that is without a tag can be removed under its terms of service.
Additionally, the app will henceforth apply an artificially created label to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is aimed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for professionals and groups to create informative material about using AI responsibly. This project will benefit non-profit groups dedicated to training computer science.
Platform Protection
The platform has defended its content review process, amid controversy over plans to lay off a large number of content moderators in Britain. The company is set to reduce hundreds of positions in its content moderation department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
